Monday, October 3, 2011
What messages are advertisers really meaning to send to consumers?
A main component in advertising I wanted to base this post on was subliminal messages. Subliminal messages have been used right across advertising, no matter what the product. After banning subliminal messaging, there still continues to be new ads with the use of these messages. Even the slightest subliminal suggestion can have a huge effect on things. In ads, subliminal messaged are either symbolic or embedded. They are sometimes symbolically plainly visible and embedded through technology; these ads are usually the most expensive. Subliminal perception is a process created by communication technicians, causing you to receive and respond to information and instructions without being aware of it. Messages in the form of printed words, pictures or voices presented through the media bypass your conscious awareness. Everything consciously perceived can be evaluated, criticized, discussed and more. Things programmed subliminally to your subconsciousness meets no resistance. The subliminal information is stored in your brain and is capable of influencing your judgement, behaviour and attitudes. Below is an example of a regular ad that isn't very old, that I, myself, have seen before today. This is just one of the many ads with a subliminal message. At first it just seems like a typical Burger King advertisement, promoting a new sandwich they have created. However, look at the positioning of the girls face facing the sandwich with her mouth open. The word "blow" and the "BK super seven incher" adds to the negative subliminal message given off to the public.
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